Tom Lyons

President, Direct Division

Tom Lyons is President of the Direct Division for Plymouth Rock Management Company of New Jersey. He is responsible for all aspects of Plymouth Rock Assurance’s direct-to-consumer marketing and sales efforts, marketing analytics activities, and inbound and outbound Sales Center operations. He also oversees all aspects of Plymouth Rock Assurance — Teachers’ Insurance Plan of NJ.

Tom joined Plymouth Rock in 2007 as a Marketing Representative in the Prudential Agency Management Division. The following year, he became the first Supervisor of Plymouth Rock's Direct Sales Center, eventually being promoted to the Director position. In this capacity, he built out and oversaw the growth of the inbound, outbound and telemarketing sales operations. He also spearheaded the build out of the Sales Center's licensing program, training and management personnel. His team provided sales support to the Independent Agent Division as well as the Prudential Agent Division.

Before assuming his current position, Tom served as Plymouth Rock’s Vice President of Direct Sales. He led the enterprise-wide Sales Center and oversaw relationships with the company’s alternate distribution partners.

Tom holds a degree in Business Administration with a concentration in Marketing from the University of Delaware. He is an avid sports fan who closely cheers for his beloved Yankees and 49ers. He is married with two children.