Plymouth Rock Assurance is passionate about safety on the road. We work hard to help make roads a safer place for everyone.
In 2013, we raised awareness of the dangers of distracted driving with virtual driving simulators at local events. In 2014, more than 32,000 drivers pledged their commitment to safe driving and helped us set the original Guinness World Records® title for the most pledges to a safety campaign. In 2015, we rewarded drivers for making smart decisions in their car through the #SaveYourSelfie campaign.
You can also sign the Plymouth Rock Pledge to stay focused behind the wheel.Sign The Pledge
In 2013, there were 3,154 people killed in distracted driving crashes in the U.S., according to Distraction.gov, the official government website for distracted driving. To better understand the behavior of New Jersey drivers, we commission an annual study that reveals the need for a cultural shift to eliminate distracted driving behaviors from our roads. Our 2015 study shows:
• A rising percentage of respondents admit to texting while driving — 33% in 2015 compared with 26% in 2014.
• Virtually all respondents (92%) know that texting while driving is illegal in the Garden State.
• 82% of respondents say texting while driving is their top safety concern for New Jersey roads, ranking nearly twice as high as drunken driving (42%).
• The percentage of respondents who text while parked in a safe location was 56% in 2015, compared with 28% in 2013.
• The most frequent distracted driving behaviors are those not commonly considered detrimental to road safety, like tuning the radio, reaching for items in the car and reading directions.
While more people are making smarter decisions, there is still work to do. You can help in the fight against distracted driving by continuing to urge your friends and family to sign the pledge!
Plymouth Rock is proud to support Nikki’s Foundation — People Against Distracted Driving (PADD). This nonprofit group was founded in memory of Nikki Kellenyi, who tragically died in an auto accident in 2012 at the age of 18. Nikki was a National Honor Society student from Washington Township, New Jersey. PADD has spearheaded the advancement of Nikki’s Law, a bill that authorized legislation to erect signage warning motorists that text messaging while driving is prohibited under state law.