Rock Talk

Distracted Driving Kills: Help Keep NJ Roads Safe

Last updated on October 31, 2019 at 10:02 am

It is a simple and straightforward truth — distracted driving kills. In the latest Fatal Motor Vehicle Crash Report from the New Jersey State Police, “driver inattention” is the leading factor in all fatal crashes, ranking above “unsafe speed,” “failed to yield right of way,” and “failed to obey traffic control.”

But this devastating statistic is completely preventable.

In 2014, New Jersey helped Plymouth Rock Assurance become the Guinness World Records® title holder for Most Pledges to a Safety Campaign. But we have no intention of stopping there.

Although we set a world record, we plan to continue to keep the dangers of distracted driving in the news. With your continued help, we can end this epidemic and prevent unnecessary deaths on New Jersey roads.

The solution is simple. When you get behind the wheel, turn off your mobile device and place it in the glove box. This is a surefire way to know it won’t distract you while you are driving, and it will be out of reach in case you are tempted to turn it back on. If you need your device for GPS or navigation, make sure you silence all other functions and keep the device in a safe place that allows your focus to remain on the road. Be sure you take advantage of voice recognition features so you can keep your hands on the wheel.

Remember, no matter what the circumstance, texting, talking, browsing, selfies, Twitter, Facebook, and any other activity on your mobile device is extremely dangerous while driving. The consequences can be deadly.

If you have an emergency and must communicate with your mobile device, it is imperative you pull your vehicle over to a rest stop or other safe area before you begin any activity on your device.

There are also several apps that will help prevent distracted driving.

When it comes to other distractions, it can be tempting to save time by eating, shaving, or taking care of other business on the road. Remember that any activities that prevent you from paying full attention to your trip can leave you susceptible to serious consequences in just fractions of a second.

How do you keep your focus on the road? What is your message to younger drivers regarding responsibility behind the wheel? Let us know in the comments below.

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