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Digital Transformation and Innovation at Plymouth Rock

Across an increasingly demanding property and casualty insurance landscape, Plymouth Rock Assurance has stepped up its game and has undergone a digital transformation through new and innovative creative partnerships.

Tom Lyons, Chief Operations Officer of the auto insurance carrier’s Direct Response Channel, has closely watched the insurance industry change during his tenure at Plymouth Rock. In his 12 years with the company, Lyons has monitored key consumer habit changes and has observed an important shift in behavior. Consumers increasingly want the ease of doing business through a distribution channel of their choice. Plymouth Rock needed to build an economical and scalable direct business to adapt, compete and to fuel growth in this changing environment.

Find out how an agile, creative approach has allowed the insurer to adapt its offering and become more competitive in an ever-changing marketplace.