Cook steps into a newly established role to lead all facets of marketing for the rapidly growing Home Insurance Group
BOSTON – June 6, 2019 – Plymouth Rock Assurance today announced that it has named Sarah Cook as Chief Marketing Officer of Bunker Hill Insurance Company, effective immediately. In this role, Cook will oversee sales, partnerships, corporate communications, marketing, advertising, brand, and digital efforts supporting independent agents, partners and direct-to-consumer channels when they involve Plymouth Rock’s popular home insurance products.
“Sarah adds expertise, leadership, excitement and depth to what is becoming one of the strongest homeowners teams in the industry,” said Bill Martin, who leads the efforts of Plymouth Rock’s Home Insurance Group. “She brings more than 20 years of insurance industry experience. Her track record of success will be applied to rolling out our innovative new home insurance products and to scale our operation across the Northeast.”
Cook leads marketing for property insurance across all states in which Plymouth Rock operates.
“This is an exciting time at Plymouth Rock, and I’m thrilled to join an organization that is driving innovation in the homeowners insurance market, delivering a dramatically simple and superior experience to our customers, partners and agents,” said Cook. “Plymouth Rock’s industry-leading products combined with its outstanding reputation and entrepreneurial spirt made it an easy decision to join the team.”
Cook joins Plymouth Rock from The Hartford Financial Services Group, where she held multiple senior leadership positions, most recently as Vice President of Marketing Strategic Partnerships in Personal Lines. She brings significant multi-channel direct to consumer and agency marketing experience, including digital and traditional marketing. She also brings expertise in building and growing relationships with agents and national strategic partners, including The AARP® Automobile and Homeowners Insurance Program.
Prior to The Hartford, Cook held various positions with AIG, Zurich and Aon, with primary focus on distributing insurance products through employer groups, strategic partners, agents and direct-to-consumer distribution channels.
About Plymouth Rock
The Plymouth Rock Group of Companies was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Taken together, the group’s companies now write and manage more than $1.4 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania. Plymouth Rock’s approach to insurance puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online at plymouthrock.com, using a mobile device, by phone or with one of Plymouth Rock’s agents.
The Plymouth Rock Group of Companies is a trade name used by a group of separate companies that write and manage property and casualty insurance in multiple states under a variety of marketing and brand names, including the brand names and service marks Plymouth Rock® and Plymouth Rock Assurance®. The Home Insurance Group is a name used for convenience and in marketing to refer to a grouping of property and casualty insurance products sold or serviced in multiple states through legally separate underwriting and managed insurance companies. The Home Insurance Group is not a legal entity. Each underwriting and managed insurance company is financially responsible only for its own insurance products and actual coverage is subject to the language of the policies as issued by each separate company. Some discounts, coverages, payment plans, features and benefits are not available in all states and companies.