Plymouth Rock Assurance Corporation Strengthens Marketing Team with Two New Appointments

Company adds Ethan Tarby as Chief Marketing Officer and Katie Kenney as New England Chief of Agency Marketing

BOSTON – March 31, 2021 – Plymouth Rock Assurance Corporation today announced that veteran insurance industry leader Ethan Tarby has been named Chief Marketing Officer, responsible for all marketing within Plymouth Rock’s Independent Agency Group. Additionally, the company introduced Katie Kenney as Plymouth Rock’s New England Chief of Agency Marketing, responsible for field marketing in Connecticut, Massachusetts and New Hampshire, and reporting to Tarby.

“Ethan is a highly experienced and well-respected leader in our industry, and I couldn’t be happier to have him join our team to lead our marketing group,” said Mary Boyd, President and CEO, Plymouth Rock Assurance Corporation. “With the addition of Katie Kenney as our New England Chief of Agency Marketing, we gain another knowledgeable and admired leader within our marketing team. Her regional experience and relationships are a strong fit for our New England agency partnerships. I’m thrilled to have each of them join Plymouth Rock.”

As CMO, Tarby will lead all aspects of marketing for Plymouth Rock’s Independent Agency Group across the six states in which Plymouth Rock operates. He will be responsible for developing and executing growth strategies to advance Plymouth Rock’s position as a leading, personal lines carrier for Independent Agents and their customers across the Northeast.  

“As the insurance industry continues to change at an unprecedented pace, Independent Agents and carriers must delight their customers and partners in unexpected ways,” said Tarby. “Plymouth Rock has accepted that challenge and combines its innovative spirit with true industry expertise to grow along with our agency partners. It’s an exciting time to be at Plymouth Rock and I’m thrilled to join the team.”

Tarby joins Plymouth Rock from Liberty Mutual Insurance, where he held multiple senior leadership positions over 14 years, most recently leading distribution strategy and analytics for Safeco and the Independent Agent channel. Tarby brings significant agency channel and distribution management experience to his new role, having led groups responsible for evaluating growth investments and improving operational performance across multiple channels. He also previously held roles in product management, innovation, and strategic partnerships for Safeco and Liberty Mutual.

Prior to Liberty Mutual, Tarby spent five years at Credit Suisse where he focused on corporate finance transactions for clients in the insurance sector. He holds degrees from Williams College and Duke University.

Added Boyd: “Ethan’s vision and experience across our industry will build on the success we’ve had and fuel our continued growth. I’m very excited to have him on board.”

Katie Kenney joins Plymouth Rock from The Norfolk and Dedham Group, where she held multiple senior level positions over the past five years, most recently as the company’s Chief Experience Officer, leveraging her passion for improving agent and policyholder experience. Prior to that, she led marketing and underwriting efforts as Chief Marketing Officer and Chief Underwriting Officer of Personal Lines. 

Before joining Norfolk and Dedham, Katie spent 10 years with some of the world’s leading risk management and reinsurance brokerage firms, including BMS Re, Guy Carpenter and Aon Benfield. She holds a degree from Middlebury College.

“I’m thrilled to be joining a progressive organization like Plymouth Rock and am truly looking forward to being a part of this team,” said Kenney. “It’s a perfect opportunity to leverage my experience collaborating with the Independent Agents across New England to find new ways to grow together.”

About Plymouth Rock
Plymouth Rock was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Plymouth Rock’s innovative approach puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online, using a mobile device, by phone or with one of Plymouth Rock’s agents. Plymouth Rock Assurance® and Plymouth Rock® are brand names and service marks used by separate underwriting, managed insurance, and management companies that offer property and casualty insurance in multiple states. Taken together, the companies write and manage more than $1.6 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania.

The Independent Agency Group is a name used for convenience and in marketing to refer to a grouping of insurance products sold or serviced in multiple states through legally separate underwriting and managed insurance companies. The Independent Agency Group is not a legal entity. Each underwriting and managed insurance company is a separate legal entity that is financially responsible only for its own insurance products. You can learn more about us by visiting

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