Plymouth Rock Assurance Appoints Brad Schoenbach to Lead Agency Marketing in New York State

As New York Chief of Agency Marketing, Schoenbach will fuel Plymouth Rock’s Empire State growth

BOSTON – August 4, 2021 – Plymouth Rock Assurance today announced that Brad Schoenbach has been named Chief of Agency Marketing in New York, responsible for leading all agency marketing in that state. Schoenbach brings a combination of deep industry knowledge and a regional understanding of the New York market, where he has spent the majority of his career.

“New York is an important market for Plymouth Rock’s continued growth and having a leader like Brad join our team is a big step forward for us,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation. “Brad brings a knowledge of the landscape in New York, along with strong relationships with many of the fantastic independent agents that we work with in New York and beyond. I’m excited to have Brad on board and to continue to invest in growing with our New York agency partners.”

Schoenbach joins Plymouth Rock from Foremost Insurance, where he held multiple senior level positions over the past 10-plus years, most recently as the Northeast Regional Sales Director. Prior to that, he managed personal and commercial lines agency business for Central and Eastern New York as Senior Territory Manager.

“I’m very pleased to be joining a growing company like Plymouth Rock and am excited at the potential we have in New York and throughout the Northeast,” said Schoenbach. “This role is great opportunity to leverage my experience working with New York independent agents as we look for new ways to grow together.”

Before joining Foremost, Schoenbach spent four years at Gainsco Auto Insurance as a Territory Marketing Manager supporting independent agents in the company’s largest territory in Florida. He began his career at Progressive Insurance, working in the Claims group. He holds a degree from Florida State University.

About Plymouth Rock
Plymouth Rock was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Plymouth Rock’s innovative approach puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online, using a mobile device, by phone or with one of Plymouth Rock’s agents. Plymouth Rock Assurance® and Plymouth Rock® are brand names and service marks used by separate underwriting, managed insurance, and management companies that offer property and casualty insurance in multiple states. Taken together, the companies write and manage more than $1.6 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania. The Independent Agency Group is a name used for convenience and in marketing to refer to a grouping of insurance products sold or serviced in multiple states through legally separate underwriting and managed insurance companies. The Independent Agency Group is not a legal entity. Each underwriting and managed insurance company is a separate legal entity that is financially responsible only for its own insurance products. You can learn more about us by visiting

Media Relations
[email protected]