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Plymouth Rock Assurance Revolutionizes the Auto Insurance Lifecycle for Consumers

New Product Provides Consumers with Unique Benefits of Online and Independent Agent Experiences

Boston, MA – (August 11, 2015) Plymouth Rock Assurance, a regional auto insurance provider serving Massachusetts, Connecticut and New Hampshire, has introduced a new product, known as “Prime,” that will dramatically change the auto insurance lifecycle for consumers. While Plymouth Rock already provides online functionality, with the introduction of Prime it becomes the only auto insurance company in Massachusetts, Connecticut and New Hampshire to give consumers the ability to buy and manage a policy online, and the benefit of in-person counsel through an independent agent who represents multiple insurance carriers. Prime is now live in Massachusetts, with launch dates in Connecticut and New Hampshire set for later this year.

Prior to the introduction of Prime consumers were faced with a choice – to buy and manage an insurance policy online, or to visit a local agent. Plymouth Rock believes there is unique value in both experiences: the convenience of the internet and the personalized counsel of a knowledgeable insurance professional. Prime bridges that gap by offering an alternative, eliminating the need to choose and giving consumers the combined power of the internet with the advice of an independent agent.

The process for a consumer is simple. Online quoting is available through the Plymouth Rock website. When a policy is purchased, a local independent agent is assigned to provide guidance and ongoing expertise as the customer’s insurance needs change over time. If a consumer completes an online quote and decides not to purchase a policy, they have the option to be contacted by an independent agent from their area. The agent can then offer multiple insurance options from different companies – not just from Plymouth Rock. The result is that consumers avoid having to complete quotes from multiple websites or get advice about their New England insurance policies from representatives based thousands of miles away.

“Plymouth Rock is changing the auto insurance experience for consumers,” said Chris Olie, President and CEO of Plymouth Rock Assurance. “We’ve always valued the unique benefits independent agents provide to shoppers through their local knowledge and by representing multiple carriers. As a company, we’ve invested heavily in our online capabilities to make it easy for consumers to buy and manage their policies online. With Prime, we’ve combined both experiences to give insurance buyers the best possible way to shop, buy and manage. It’s simple one-stop shopping backed by friendly, local, and knowledgeable service and advice.”

Independent agents will also benefit from the introduction of Prime, which helps them boost their online capabilities in order to compete with national direct sellers – something historically challenging for small, local businesses. In addition to connecting agents to online insurance shoppers, Prime also improves the way agencies market and sell in an online world, further reinforcing their unique value proposition.

“Insurance shouldn’t be treated as a commodity,” said Patrick Diggins, Principal of SG&D Insurance Agencies, a Massachusetts-based independent insurance agency. “Sometimes, consumers might opt for the fastest, cheapest policy without fully understanding the coverages. As an independent agency, we take the time to educate our customers so that they are getting the right coverage for their needs and lifestyle. With Plymouth Rock, we can combine our knowledge with their online offerings to truly create the ideal insurance experience. We’re thrilled for the opportunities Prime will bring to the independent agency channel and to consumers.”

About Plymouth Rock Assurance
Headquartered in Boston, Plymouth Rock Assurance is a leading auto insurance carrier serving Massachusetts, Connecticut and New Hampshire. Plymouth Rock Assurance has an “A-/Excellent” rating from A.M. Best, the insurance industry’s premier independent rating service. It is part of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. Massachusetts and Connecticut policies are underwritten by Plymouth Rock Assurance Corporation and New Hampshire policies are underwritten by Mt. Washington Assurance Corporation. Each of the Plymouth Rock companies is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each separate company.

Media Contacts:
Plymouth Rock Corporate Communications

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