Plymouth Rock Assurance Hosts Third Annual Thanksgiving Toll Sponsorship Featuring Dunkin’ Donuts Gift Card Giveaway

Plymouth Rock teams up with Dunkin’ Donuts and MassDOT to pay for drivers’ coffee and tolls at the Mass Turnpike Allston/Brighton toll plaza on Wednesday, November 26

Boston, MA – (Nov. 20, 2014) – Plymouth Rock Assurance, a leading auto insurance provider serving Massachusetts and Connecticut, today announced that it will once again sponsor MassDOT’s Allston/Brighton toll plaza (Interchange 19 on the Massachusetts Turnpike) from 7:00 a.m. to 8:00 a.m. on Wednesday, November 26. This is the third consecutive year that Plymouth Rock will cover toll fares for motorists driving through the plaza in either direction during this peak travel period, and the first time that the company will team up with fellow New England-based brand Dunkin’ Donuts to give drivers the added treat of a $3 Dunkin’ Donuts Card.

The day before Thanksgiving is one of the busiest travel days of the year. To make the commute a little easier, and in celebration of the Thanksgiving holiday, Plymouth Rock and Dunkin’ Donuts want to show appreciation to their New England customers. Now in its third year, Plymouth Rock has paid the toll fares for more than 13,000 holiday travelers during the 2012 and 2013 Thanksgiving seasons. The annual sponsorship underscores Plymouth Rock’s commitment to providing more than just insurance to local drivers. With deep roots in the community, Plymouth Rock encourages good citizenship and community service among its employees – whether through volunteering at local non-profit organizations like Cradles to Crayons, cleaning up the Charles River, or hosting company-wide food and clothing drives for those in need.

“Thanksgiving is a time for families and friends to gather together and reflect on the things we’re thankful for each year,” said Keith Jensen, Chief Marketing Officer at Plymouth Rock. “At Plymouth Rock, we look forward to the joy this quintessentially American day brings, but also recognize that with it sometimes comes added stress. Our toll sponsorship is one small way that we can say thank you to our community, and hopefully make a few thousand drivers’ Thanksgiving holidays a little more pleasant.”

“We’re excited to partner with Plymouth Rock this year for the 2014 Thanksgiving Toll Sponsorship and look forward to keeping our busy, on-the-go guests running on Dunkin’ through Thanksgiving and into the holiday hustle and bustle,” added Todd Wallace, Senior Field Marketing Manager Dunkin’ Donuts.  “With our company’s roots planted in Massachusetts, New Englanders hold a special place in our hearts and we’re happy to be able to give them a little boost during the often tiring holiday travel time.”

“Mass motorists are our top priority,” said Frank DePaola, acting secretary/CEO at MassDOT. “Year after year, we see our roads fill with drivers making their way to visit friends and family for Thanksgiving. The annual Plymouth Rock toll sponsorship has become a great tradition and a perfect way to kick off the holiday season.”

Plymouth Rock will pay the cash and E-ZPass tolls recorded for the 7:00 a.m. to 8:00 a.m. hour on Wednesday, November 26 at the Allston/Brighton barriers tolls both Eastbound and Westbound. E-ZPass customers will see a credit and message from Plymouth Rock on their next statement. Cash customers must still stop at the tollbooth, where they will receive a $3 gift card valid through December 15, 2014 at any participating Dunkin’ Donuts restaurant nationwide. Drivers will also receive giveaways from Plymouth Rock at the tolls – including a Plymouth Rock oven mitt – and be greeted by Plymouth Rock’s mascot, Otto, and the Dunkin’ Donuts’ mascot, Cuppy.

About Plymouth Rock Assurance
Headquartered in Boston, Plymouth Rock Assurance Corporation is a leading automobile insurance carrier serving Massachusetts and Connecticut. Plymouth Rock’s industry-leading service innovations include the exclusive Plymouth Rock Savings Pass, which helps Massachusetts customers save hundreds of dollars on auto-related goods and services; Crashbusters® mobile expert appraisers, who travel directly to a customer’s vehicle to assess damage and often issue a check on the spot; Door to Door Valet Claim Service® which manages the entire auto repair process from start to finish; Get Home Safe®, which covers the cost of a one-time cab ride home up to $50 per policy year when a Massachusetts policyholder feels it would be unsafe to operate a motor vehicle; and its Pledge of Assurance®, an industry-leading written commitment to service excellence. Plymouth Rock Assurance Corporation has an “A-/Excellent” rating from A.M. Best, the insurance industry’s premier independent rating service. It is part of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. Each of the Plymouth Rock companies is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each separate company.

Get your free quote online or find a local agent and if you need additional information you can visit our Contact Us page or call 855-993-4470.


About Dunkin’ Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com or follow us on Twitter @DunkinDonuts or @DunkinBoston.

Media Contacts:
Katelyn Holbrook
Version 2.0 Communications on behalf of Plymouth Rock
617-426-2222
kholbrook@v2comms.com

Mike Verseckes
MassDOT
857-368-8500
michael.verseckes@state.ma.us

Sophie Hamersley
RF|Binder on behalf of Dunkin’ Donuts
781-559-0442
DDBoston@RFBinder.com